When it comes to solar photovoltaic (PV) installations, a few companies are standing out in the local market due to their distinctive door-to-door sales approach. Blue Raven, Ion, and Infinity have brought this strategy to Oregon after honing it elsewhere, and it’s definitely shaking things up.
Last year, each of these door-knocking companies installed at least 2-3 times more residential solar systems than any of their peers. And their large, dedicated teams—20-30 people per company—are actively educating homeowners about solar energy. This means that even if you hadn’t considered solar power before, you might find yourself learning about its benefits through a friendly knock on your door.
Meanwhile, local solar PV companies have traditionally focused on customers who already know they want solar. Hence their marketing strategy is all about selling their company as the best one for the job based on service, quality and price. The upside is they don’t have to spend as much time and money finding prospective customers. The downside is they have a smaller pool of prospects.
It’s important to be aware of the impact of these two approaches on your wallet. Door-knocking companies often charge 10-20% more than other solar installers, partly to cover their outreach labor costs. In fact, it’s common for people to get a quote from a door-to-door solar company, then get a couple quotes from others and save money by going with them instead.
Many solar companies offer financing as well. Some make money on the financing; others don’t. To make sure you’re getting apples-to-apples quotes, ask for the ‘cash’ price for your system and use that to compare costs. Then, if you want financing, explore that with your selected installer.
To ensure you’re getting the best deal, follow these tips:
- Get multiple quotes: If a door-to-door salesperson makes a convincing case for solar PV, it’s wise to get one or two additional quotes before making any commitments. This will help you compare prices and options more effectively.
- Ask for the ‘cash’ price: When comparing quotes, request the ‘cash’ price for the solar system. This figure gives you a straightforward basis for comparison, allowing you to evaluate the true cost of each option without the added complexities of financing.
By taking these steps, you can make a more informed decision and potentially save money on your solar PV installation. Whether you’re approached by a door-knocking team or seeking quotes independently, being proactive and comparing options will ensure you get the best value for your investment in solar energy.